Effective Date: 28 June 2023

This Privacy Policy describes how Lashy collects, uses, and discloses personal information when you visit or make a purchase from our website www.heylashy.com or use any of our services. We are committed to protecting your privacy and ensuring the security of your personal information. By using our Site or services, you consent to the practices described in this Privacy Policy.

1. Information We Collect
1.1 Personal Information
We may collect personal information that you voluntarily provide to us when you:

• Create an account on our Site
• Place an order or make a purchase
• Contact us through customer support or other communication channels
• Subscribe to our newsletter or marketing communications
• Participate in surveys or provide feedback

The types of personal information we may collect include:

• Full name
• Contact information (email address, phone number, shipping and billing address)
• Payment information (credit card details, billing address)
• Account credentials (username, password)

1.2 Usage Data When you interact with our Site, we automatically collect certain information about your device, browsing actions, and patterns. This information may include your IP address, browser type, operating system, referring/exit pages, and the dates and times of your visits to the Site. We may also collect information about the pages you view, products you browse, and the actions you take on the Site.

2. Use of Information We use the collected information for various purposes, including:

• Processing and fulfilling your orders
• Providing customer support and responding to inquiries
• Sending you transactional emails, such as order confirmations and shipping notifications
• Sending you marketing communications, such as newsletters and promotions (with your consent)
• Personalizing your experience on our Site
• Analysing and improving our services, products, and marketing efforts
• Detecting and preventing fraud and unauthorized access
• Complying with legal obligations

3. Data Retention
We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When determining the appropriate retention period, we consider the nature and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process the information, and applicable legal requirements.

4. Disclosure of Information We may share your personal information with third parties in the following circumstances:

• • Service Providers: We engage trusted third-party service providers to assist us in operating our business and providing services to you. These providers may have access to your personal information and are contractually obligated to use it only on our behalf and in accordance with our instructions.
  • Legal Compliance: We may disclose your personal information to comply with applicable laws, regulations, legal processes, or governmental requests. We may also disclose your information to protect our rights, privacy, safety, or property, or the rights, privacy, safety, or property of others.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of the transaction. We will notify you via email or a prominent notice on our Site of any change in ownership or uses of your personal information.
  • Aggregated or De-Identified Information: We may share aggregated or de-identified information that does not directly identify you for various purposes, such as marketing, analytics, and improving our services.

5. Data Security
We implement reasonable technical and organisational measures to protect your personal information and maintain its confidentiality. We have implemented security safeguards, such as encryption, firewalls, and access controls, to prevent unauthorised access, use, or disclosure of your information. However, please be aware that no method of transmission or storage is completely secure, and we cannot guarantee the absolute security of your personal information.

6. User Choices and Rights

6.1 Access: You have the right to request access to the personal information we hold about you and to receive a copy of that information.
6.2 Rectification: You have the right to request the correction of any inaccurate or incomplete personal information we hold about you.
6.3 Erasure: You have the right to request the deletion of your personal information in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.
6.4 Restriction of Processing: You have the right to request the restriction of processing of your personal information in certain situations, such as when you contest the accuracy of the data or when the processing is unlawful.
6.5 Objection to Processing: You have the right to object to the processing of your personal information for certain purposes, such as direct marketing.
6.6 Data Portability: You have the right to request a copy of your personal information in a structured, commonly used, and machine-readable format and to transmit that information to another controller.
6.7 Withdrawal of Consent: If you have provided your consent for the processing of your personal information, you have the right to withdraw your consent at any time.

7. Cookies and Tracking Technologies Our Site may use cookies, web beacons, and similar tracking technologies to enhance your browsing experience and collect certain information automatically. Cookies are small text files that are placed on your device by a web server when you access our Site. We use cookies to:

• • • Remember your preferences and provide personalised content
    • Analyse usage patterns and improve our services
    • Facilitate order processing and track shopping cart activity
    • By using our Site, you consent to the use of cookies and similar technologies. You can manage your cookie preferences through your browser settings. However, please note that disabling cookies may affect certain features and functionality of the Site.

8. Changes to the Privacy Policy
We may update or modify this Privacy Policy from time to time, without prior notice. Any changes will be effective immediately upon posting the revised Privacy Policy on the Site. We encourage you to review this Privacy Policy periodically to stay informed about our data practices. Your continued use of the Site after any modifications indicates your acceptance of the revised Privacy Policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

info@heylashy.com